Goodwill In Action
to prevent suicide
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Services For All
Suicide affects people of all ages, incomes, races, ethnicities, and religions, impacting communities across every part of the country. The need for awareness, prevention, intervention, and postvention exists in every group and community.
The statistics are sobering:
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For every suicide, there are about 25 attempts.
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Suicide is the leading cause of death among people under 35 and the biggest killer of men under 50.
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It is also the leading cause of death in the UK for 10–19-year-olds.
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Each suicide represents a profound loss of hope, meaning, and purpose, devastating families and leaving a lasting impact on communities.
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Together, we can work to change this narrative, fostering hope and saving lives.

Young People & Families
Suicide rates among young people aged 15-19 in England rose by 35 per cent from 2020 to 2021 - according to data by the Office for National Statistics (ONS), analysed by Young Minds. Suicide is the main cause of death in young people under the age of 35 in the UK. In 2022, 1,796 young people under the age of 35 took their own lives in the UK.Around three-quarters of them were boys or young men. On average, around five young people take their lives each day. Over 200 teenagers are lost to suicide every year. Research shows that with appropriate early intervention and support, suicide by young people can be prevented. It is important to acknowledge that sometime children are treated separately to their families and are siloed into school, youth clubs, sports teams and other cultural spaces and activities. We wish to re iterate our mantra that suicide is everybody’s responsibility especially with children and young people. We wish to: * Increase suicide intervention knowledge and skills * Increase mental wellbeing and support mental ill health issues and transformation * Establish safety contacts * Provide streamlined referral pathways to a network of connected local community support and National Health Services * Create a network of trained ambassadors, responders and supporters to help those with their mental health and thoughts of suicide. "young people ambassadors" / natural helpers
International
We utilise relationships in various countries to collaborate & partner with people, organisations and cultures. We utilise the internationally recognised Livingworks courses to train differing cultures and countries in suicide alertness and intervention.In addition we encourage coversation pre and post training as there are unique expressions and causal factors that affect suicide across various cultures. In so doing we seek to move people from suicide ideation towards health and wellbeing. .We are aware in our conversations and facilitations that “the wisdom is in the room”.
Organisations
We are looking to work with employers to train employees in the workplace. All employers, public, private or voluntary sector, whether large or small, can commit to becoming suicide safer and playing a role in suicide prevention by investing in suicide first aid in the workplace. In addition we have collaborative organisations whom we have partnered with to deliver a holistic service utilising their specialities.
Impact on Diverse Groups
Many groups are affected by suicide ideation. It is varied and individualised.
This is why we highlight “services for all” and below we aim to address some of the causal factors of suicide ideation and low levels of health and well-being affect people.

Inspired by the National Suicide Prevention Alliance (NSPA UK)
Maslow's Hierarchy of Needs
The above diagram is of Abraham Maslow’s hierarchy of needs, which highlights the basic needs of people, without which they may be liable to thoughts, behaviour and actions of suicide. We seek to focus our endeavours on each of these levels. Throughout our services, we also aim to consider the United Nations Sustainable Goals of which there are 10+ factors that we seek to address.
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